Veralis Jewelry - Where Simplicity Meets Luxury

Veralis was born from a simple belief - true elegance doesn’t need to shout. It lives in the quiet balance between minimalism and sophistication, between what is timeless and what feels distinctly yours.

Our founder, Vera Ellis, spent years in the fashion and design world, where she saw jewelry split into two extremes: ornate pieces priced beyond reach, or mass-produced items lacking quality and meaning. Neither reflected the kind of beauty she believed in - refined, enduring, and effortlessly wearable.

In 2012, with only a sketchbook, a small workshop, and a vision for a new kind of jewelry, she created VERALIS. In the years that followed, as the brand grew and reached a wider global audience, Guangzhou Ai Wa Network Technology Co., Ltd. was established to support the company’s expanding operations and international presence.

From the beginning, her mission has remained clear - to create designs where simplicity becomes luxury: versatile enough for everyday life, crafted with the care to last for years, and accessible as part of an affordable everyday luxury.

At Veralis, luxury is quiet. It is not about excess, but about essence. It is about finding beauty in restraint, elegance in simplicity, and timelessness in the moments we choose to hold close.

This philosophy guides every collection we create, and it will always remain at the heart of Veralis - a place where simplicity meets luxury.